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Showing posts from April, 2011

Where is my digital magazine?

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With the millions of new blog posts, news articles, tweets and updates posted daily, getting to the content we want in real time is easier than ever. The only caveat: we need to know what we want.

Traditionally, we have relied on the major publishers and distributors to feed us the content in the form of newspapers, magazines, journals, books, etc. The publishers would decide what content would 'sell', and will then 'productize' it so people can get access to it.

This model worked really well for over a century. However, there was one big inefficiency with this model: The content creator didn't really get much in terms of control or revenue. In fact, for most cases, less than 15% of the revenue of a book goes to the author. The publishers and distributors were able to pull this off because they basically controlled the supply chain.

Now, with the power of the 'internets', anybody can create a piece of content and make it accessible to users in the same way…