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Showing posts from September, 2011

Want to know your users better? Run your own analytics!

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(Originally posted on theicebreak blog.)

Theicebreak is all about understanding relationships. It makes sense then that we would want to ensure that we have a strong understanding of who we are in a relationship with - our user base.

To do so, we really focus on tracking every feature and functionality through cohort analysis, as championed by Fred Wilson, Dave McClure,  Eric Ries's lean startup movement and others.

There are now a couple of services that provide easy tools to do so for startups, including everyone's favorites...Mixpanel and KISSMetrics. We tried them all, but immediately hit some crucial limitations of these online platforms:
We have multiple interfaces (web, mobile, api) and we would have to individually integrate with analytics on each one. A way to solve this is to integrate on the server side.We wanted to combine this data with other attributes, for example, break down a certain feature by male vs female users, or married vs engaged couples.We needed to be…