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Showing posts from October, 2011

The Native-App economy and its future

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Since the launch of iPhone, everyone has been trying to replicate the App Store model that Apple created. Every operator, OEM and even independent companies are trying to create their own app stores and native app platforms.

The app store/native app model is inherently a walled garden model. This is analogous to AOL in the early days of the internet. AOL was the first one to truly bring internet to the 'masses'. Internet was very young at the time, and was difficult to use. AOL, by controlling the ecosystem and adding restrictions so that everything works well within it, was able to drive adoption for the internet.

In 1999, DoCoMo launched iMode in Japan and did what AOL did - but to mobile devices. All of a sudden, people could open emails, look up stock prices, check the weather and even read magazines all from their phone. iMode was extremely popular and put Japan way ahead of the world in mobile use. Following DoCoMo, other Japanese operators also created their own 'p…